Working with consultants, business coaches, and small to medium-business owners, Your Workforce Online does various tasks – but one constant need through all our clients is having a social media VA.
This is why we decided to write an article all about social media.
Why is social media important for any business?
Social media is a great way for businesses to:
- connect with customers,
- create brand awareness, and
- build relationships.
It can help you increase your reach and engagement with potential customers, leading to increased sales. It’s also a great way for businesses to show off their products and services in a fun and interactive way.
Social media also helps with SEO, as posts can be shared on various platforms, giving your business more visibility and helping your website rank higher on search engine result pages.
Lastly, social media is a great way to get feedback from customers and learn more about their needs and wants. This helps you create content that resonates with your audience and increases customer loyalty.
How to use social media effectively
1. Choose the right platforms: The first step in creating an effective social media strategy is choosing the right platforms. Different platforms are better for different types of businesses. For example, if you’re B2B – you’ll more likely find your audience in LinkedIn as opposed to Facebook or Instagram. It’s all about knowing where your target audience is.
2. Develop a content strategy: Once you’ve chosen the right platform, it’s important to develop a content strategy that resonates with your audience and drives leads and sales. This can include creating engaging visuals and content, as well as leveraging influencers to reach more people.
3. Connect with your audience: Social media allows you to connect and engage directly with customers and potential customers. This makes it easier to create relationships, build trust and loyalty, as well as respond to inquiries quickly—all of which are key drivers in gaining more sales.
4. Track analytics: Tracking social media metrics is crucial to your success. It’s important to keep an eye on things such as reach, engagement, website traffic, and conversions. This will help you better understand your audience and how your content resonates with them. It will help you identify what’s working and what’s not – information that you can use to further improve your content strategy.
5. Use ads wisely: Paid ads on social media can help you reach more people and drive more sales. However, it’s important to use them wisely as they can be costly. Before investing in paid ads, make sure you know your target audience and have a clear content strategy in place.
One last thing about social media
We believe it’s best to also manage your expectations on social media. Just because you post consistently doesn’t mean you’ll automatically have more sales. On the other hand, just because you don’t have more sales doesn’t mean social media isn’t helping.
Creating your business pages and actively posting on social media platforms is like creating an extension of your website or physical store. It’s another branch in a different location where more people can find you. More often than not, people would use social media platforms like search engines. They would search for products and services within a social media platform the same way they would search for products and services through Google or Bing. So having business pages and social media activity is important even if it doesn’t directly increase your sales.
From creating branded content, and writing blog posts to regular social media activity – this means investing time. If you have the availability to do it, that’s great – but it would be wise to check what your hourly value is and see if investing that amount is worth it. Click here to find out what’s your hourly value and why it matters.
If you feel like your hourly value isn’t worth spending on social media – then Your Workforce Online can do it for you, along with plenty of other admin tasks. We aim to make ‘getting help’ easier for you. You can download our Ultimate VA Task Checklist to find out more about what we can do for you and your business at the bottom of this page, or click here to book a free discovery call.
We hope you have a better understanding of how social media can help businesses grow and succeed, as well as the steps to take in order to create an effective social media strategy.